Michael Bublé, renowned for his heartwarming Yuletide tunes, is set to take center stage in Asda's musical Christmas advertising campaign. The 47-year-old singer, celebrated for his festive album 'Christmas' with a whopping 15 million copies sold, is stepping into the role of a singing cashier for the supermarket chain as the holiday season approaches.
A source, as reported by The Sun newspaper's Bizarre column, revealed, "The Christmas telly ad market has become a real spectacle. All the big players like John Lewis, Tesco, Sainsbury's, and others are going all out to capture the holiday spirit. However, it's hard to imagine anyone outshining Bublé crooning in an Asda uniform. It's a stroke of genius."
According to reports, the Canadian-born superstar has secured a "mega-money" deal to headline Asda's campaign, starring in a series of commercials all directed by Hollywood filmmaker Taika Waititi.
The insider also hinted that the 'Feeling Good' sensation, known for his renditions of beloved classics like Mariah Carey's 'All I Want For Christmas is You' and timeless carols like 'Silent Night' and Judy Garland's 'Have Yourself a Merry Little Christmas,' might add another hit to his festive repertoire if the campaign's soundtrack strikes a chord with audiences.
The insider concluded, "Michael is the King of Christmas songs; his renditions of holiday classics are chart-toppers every year. So, it wouldn't be surprising if this campaign delivers another chart-topping hit."
In recent years, Lily Allen's cover of 'Somewhere Only We Know' for The John Lewis Christmas advert and Gary Jules' 'Mad World' for a luxury retailer's festive campaign have climbed to the top of the charts, showing the power of holiday advertising music.
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